The Kate Moss Countdown has started.
Kate Moss for Topshop Prices in the Kate Moss collection start from £12 for a vest
Podcasts, websites, press releases and photography are all helping to build up an unprecedented level of retail lust and excitement around the British model’s first fashion collection for Topshop.
The Kate Moss collection for Topshop goes on sale in 225 stores across the country in 13 days.
The high street chain is already taking steps to prevent mass re-selling on eBay.
Shoppers buying the Kate Moss collection will be limited to just five pieces each, a spokesman announced today.
"This is to stop eBaying and people grabbing armfuls of things to put online,” he said.
Meanwhile, the new website, www.katemosstopshop.com, which went live three weeks ago, has already attracted more than 300,000 unique users.
The first Kate Moss podcast, which can be downloaded from the site or from iTunes, has already proved the most popular the store has released.
A new podcast is to be launched next Tuesday, following the unveiling of a “Countdown to Launch” board which will fill an entire window of the Topshop flagship store in Oxford Circus from Monday.
The first collection features 50 designs priced between £12 for a ribbed vest top to £150 for a raw-edge cream leather jacket.
Other items include vintage floral dresses, sharp-tailored trouser suits, retro party dresses and military jackets, along with the hot-pants, skinny jeans and ’gambler’s’ waistcoats which Kate has pioneered and turned into global fashion fads.
The website provides an intriguing behind-the-scenes glimpse of Kate Moss at work - both as a design consultant in discussions with the Topshop team, as well as in her more familiar role as model, where she is joined by the Canadian model and Romanian refugee Irina Lazareanu in the studio of photographer Alasdair McLellan.
ADS SPACE HERE
KODE PPC ANDA
Subscribe to:
Post Comments
(Atom)
Post a Comment