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Former Topshop director Jane Shepherdson is to help Oxfam develop its ethical fashion business, the charity said today. Ms Shepherdson, who left her job as brand director of the high street chain last October, is widely credited with being the brains behind its recent success. The fashion executive is a long-term supporter of Oxfam and will be volunteering her time. Oxfam is looking at new product lines as well as changing its image with an emphasis on shopping ethically. Director of trading David McCullough said: "We haven't done as good a job as we can telling people about the things we sell."

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