The fashion world is expected to descend on London's Oxford Street tonight when Kate Moss's new clothes line goes on sale in Topshop.
Long queues are expected outside the flagship store where shoppers will be allowed in for just 20 minutes at a time.
The supermodel was reportedly paid £3m to create the new range.
It is made up of 50 designs priced from £12 for a vest top to £150 for a cropped leather jacket.
The Oxford Street store will close at 5.30pm before reopening at 8pm for a four-hour period.
Fashion expert Karen Clarkson told Sky News Online the new range is likely to be a massive hit.
"It's going to be huge," she said. "There has been such an overwhelming lead-up to it, it will be such a success this summer."
She added: "Kate is someone who is always in the news, she's always in the newspapers and she is one of the world's most talked about women."
Moss is rumoured to be promoting the London preview event by posing as a mannequin in the shop window.
But the collection has been criticised by media in the US, with the New York Post describing the designs as: ".. like Kate copying a lot of other people's stuff Kate's worn before."
The range goes on sale in 225 stores tomorrow.
Purchases will be limited to five pieces per shopper to prevent items being sold on eBay.
Moss has been a permanent fixture in the tabloid headlines thanks to her affair with Babyshambles front man Pete Doherty and allegations of cocaine use.
The drugs controversy saw Moss dumped by Burberry but her career has since become stratospheric.
The Sunday Times Rich List estimates her wealth to be £45m.
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