It was announced today that leading marketing firm Cornerstone has been secured by NexCen Brands, Inc. to conduct a nationwide trend study for Athlete's Foot. Cornerstone's Executive Vice President and General Manager Steven Justman made the announcement.
Cornerstone was hired for its innate ability to tap into consumer's behavior and its deep understanding of current and, more importantly, future trends. For the assignment, Cornerstone will conduct a nationwide analysis of trends integral to the Athlete's Foot business and brand. This initiative will be comprised of topics key to the company's core consumers, including fashion, music and sports. Cornerstone's FARM team, a 200 plus team of college-aged representatives, will conduct the trend analysis on a local and national level. The FARM team is a select group that is tapped into their local markets, providing Cornerstone with information and the capacity for outreach instrumental to understanding the marketplace and to executing successful branding campaigns.
"We're looking to truly understand our market and empower our franchisees with relevant and actionable information," says Robert D'Loren, President and CEO. "Cornerstone is the perfect partner for this -- they fully understand our target audience and what they're looking for."
"At Cornerstone we've always had the unique capacity to truly understand what motivates consumer behavior," said Justman. "We are not outsiders trying to understand this audience. Our employees are the people that brands are trying to reach -- those who are influencers in their communities. This allows us to provide our partners with the tools and information essential for success in today's cluttered marketplace."
About Cornerstone
Based in New York City and helmed by Rob Stone and Jon Cohen, Cornerstone is a full-service marketing firm that builds emerging brands and reenergizes established ones. Representing Fortune 500 clients across multiple disciplines -- with an emphasis on consumer products and services and entertainment industries -- Cornerstone designs and executes customized and innovative brand strategies that target and effectively reach the elusive market of 15-34 year olds.
About NexCen Brands, Inc. (www.nexcenbrands.com):
NexCen Brands, Inc. (NASDAQ: NEXC) is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property (IP) centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that touch every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 45 countries around the world and consists of in excess of 1,150 of its own franchised stores. NexCen, through its information technology (IT) and franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.
Press Contact:
Ed James
Cornerstone [Public Relations]
212-652-9295
Email Contact
Published Jun. 26, 2007
Copyright © 2007 SYS-CON Media. All Rights Reserved.
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