Mall of the Emirates establishes itself as the fashion capital of Dubai

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Building on the success of the Centre's fashion offering, Mall of the Emirates is running an exciting sales promotion.

Mall of the Emirates, the world's first shopping resort, is home to over 200 international, regional and local fashion stores under one roof. The mall provides a wide variety of brands ranging from major high street names to exclusive boutiques offering the latest trends and styles for any occasion at affordable prices.

Building on the success of the Centre's fashion offering, Mall of the Emirates is running an exciting sales promotion offering the style conscious the chance to win a break from the summer heat and a trip to one of the fashion capitals of the world - London, Paris, Milan or New York. By spending a certain amount at any of the mall's fashion stores customers receive coupons entering them into a draw which will take place after June 9 resulting in 4 lucky winners, one to each destination.

'Fashion represents 18% of gross leaseable area (GLA) and currently constitutes 28% of sales at the mall, representing AED 350 million in the first quarter of 2007. Footfall figures for the first 3 months of the year show 6.01 million visited the mall, a 16% increase on 2006 with sales shooting-up by over 70% year on year and re-affirming the mall's recent string of accolades including Retail Destination of the Year at the World Retail Congress ', said Fuad Mansoor Sharaf General Manager Mall of the Emirates.

Recognising that everyone can find their own style, regardless of income or age, the mall has developed a Style Guide in association with ITP. Building on the growing need for expert fashion advice, the guide informs shoppers about key trends, different fashion options from high-end to high-street, the latest catwalk looks, and how to dress for different occasions. The guide will be available in the mall later this month and via selected ITP titles. Through this guide, style conscious consumers will get valued and needed advice from Mall of the Emirates and its fashion guru's.

'Mall of the Emirates offers a depth and breadth in its fashion offer that allows anyone to truly find their own sense of style. We want to urge our shoppers to express themselves and have the confidence to become their own fashion icon', added Sharaf.

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