Sophie Dahl ‘thrilled’ to lend her face to cancer awareness campaign

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SOPHIE Dahl is the latest top model to lend her face to the fight against breast cancer.

The 29-year-old, whose grandfather, children’s author Roald Dahl, was born in Cardiff, is fronting Fashion Targets Breast Cancer’s annual campaign to raise awareness of the disease.

Each year in the UK, around 44,000 women are diagnosed with breast cancer and more than 1,000 women die from the disease every month.

And for the past 11 years, the campaign has encouraged the UK fashion scene to help the work of Breakthrough Breast Cancer, following the launch of a similar campaign in America by designer Ralph Lauren after his friend the fashion editor of the Washington Post, Nina Hyde, died of breast cancer in 1990.

Dahl, who gave her time to the campaign for free, said, “I am thrilled to be involved with this innovative fashion campaign which has historically achieved so much for Breakthrough Breast Cancer’s research, education and tireless campaigning work.


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“I am fortunate in that I have not been directly affected by breast cancer; but what I do know is this – it is a disease which does not discriminate, and we each and all have a responsibility to ourselves and one another to be as educated about it as possible – which includes checking our breasts regularly, making it part of our morning routine, as early detection can save lives.”

Dahl was photographed wearing a T-shirt bearing the Fashion Targets Breast Cancer logo by acclaimed photographer Gilles Bensimon, who has photographed many of the world’s top models including Christy Turlington, Cindy Crawford and Naomi Campbell, and who also gave his time for free.

The t-shirt – which costs £13, £7.50 of which goes to Breakthrough Breast Cancer – is available from a number of leading high street stores including River Island, Marks and Spencer, Laura Ashley, Warehouse, and Evans.

Previous faces of Fashion Targets Breast Cancer include supermodel Jodie Kidd, while Claudia Schiffer, Helena Christensen and Lily Cole have also lent their name to the campaign in the past.

Merthyr designer Julien Macdonald has also been involved with the cause, by supporting fundraising events and designing items for auctions.

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