The long-awaited new fashion range from supermodel KATE MOSS is due to hit shops in London this evening, with the rest of the UK getting their hands on the clothes from tomorrow morning.
Kate's Topshop range will be unveiled at the chain's flagship Oxford Street store at 20:00 BST, with fans limited to just five items each and 20 minutes' shopping time to grab what they can, while being limited to trying on just eight garments each.
And shoppers across the country will all be subjected to the same rules, which are designed to prevent the clothes hitting online auction site eBay too quickly.
Experts fear another "shopper frenzy", similar to the scenes witnessed at the nearby Primark store in Oxford Street, the cut-price clothing chain which opened to screams, pushes, pulls and grabbing from hundreds of female shoppers earlier this month.
"The first drop of commercially-priced product will sell out in record time because like her or not, a bulk of young female shoppers in the UK want to buy into the Kate Moss look and what she represents," Laura Weir, senior reporter for fashion site Drapers, told the BBC
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