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At a recent Kleinfeld Bridal sample sale, more than 200 mostly young women lined up for a chance to scour the racks for the perfect wedding dress — or in some cases, a second perfect wedding dress.

A handbag designer, Kevser Kaleli, 31, who is having one gown custom made for a September wedding, came to the sample sale to look for another, less formal dress to change into after she takes her vows. "My gown is not going to be conducive to dancing," she said, as she waited her turn in Kleinfeld's lobby.

In an era of DVD "save the date" cards and $10,000 wedding cakes, New York brides are finding another way to make their special day distinctive, if expensive: two white dresses on their wedding day. Modest gowns with extravagant constructions work for the ceremony, but shorter, flirtier designs are often what's wanted for the reception and after-party.

"It adds another over-the-top element to the wedding," a 28-year-old magazine editor who wore two dresses at her October wedding, Christina Gould, said. "It's yet another little surprise, another personal touch."

When she walked down the aisle recently at St. Bartholomew's Church on Park Avenue, Ms. Gould wore a strapless, white Angel Sanchez wedding gown with a mermaid hem and a heavy silk train that pooled at her heels. She purchased a white, fur cape to cover her shoulders.

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